Free Tool

Profit Margin Calculator

Calculate your studio's gross margin, net margin, and effective hourly rate. See if your pricing is healthy.

All calculations happen in your browser. Nothing is stored or sent anywhere.

Revenue

Total Annual Revenue ? Your total income from all projects over the past 12 months, before any costs are subtracted.

Direct Costs

Cost of Delivery
Team Salaries (inc. yours) ? Full-time employee salaries including your own. Include taxes and benefits.
Freelancer Costs ? External contractors, temporary help, outsourced work.
Software & Subscriptions ? 3ds Max, V-Ray, Adobe, project management tools, cloud storage, etc.
Hardware & Equipment ? Computer depreciation, render farm costs, monitors, peripherals.
Project-Specific Costs ? Stock assets, travel for projects, client entertainment, prints.
Total Direct Costs
€0

Overhead Costs

Fixed Expenses
Rent & Utilities ? Office rent, electricity, internet, phone.
Insurance ? Business insurance, liability, equipment insurance.
Accounting & Legal ? Bookkeeper, accountant, lawyer, tax preparation.
Coaching / Mentoring / Education ? Business coaching, workshops, conferences, consulting.
Courses ? Online courses, training materials, books, certifications.
Marketing & Website ? Advertising, website hosting, content creation, design.
Other Overhead ? Anything else that's a fixed business expense.
Total Overhead Costs
€0

Time Invested

Billable Hours (Annual) ? A 40-hour week × 52 weeks = 2,080 hours. But after holidays, admin, marketing, and meetings, most studio owners have 1,600-1,800 billable hours. Start with 1,800 if unsure.

Your Results

Gross Profit Revenue − Direct Costs
€0
Gross Margin %
0.0%
—
Net Profit Revenue − All Costs
€0
Net Margin %
0.0%
—
Effective Hourly Rate What you actually earn per hour
€0/hr

Save your personalized report to review later or share with your team.

Benchmarks for Archviz Studios

Metric Below Target Watch Healthy
Gross Margin Below 30% 30-40% 40-50%+
Net Margin Below 10% 10-20% 20%+

Remember: A studio doing €1M at 20% margin is in worse shape than one doing €500K at 50%.

The goal isn't more revenue. It's more profit per project.

Want an external view on your numbers?

I've seen the pricing of 71+ studios across 15 countries. In a 30-minute Health Check Call, I can show you where you stand compared to others in your market.

Book a Health Check Call →