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What your projects actually earn you
Put in a year of revenue and a year of costs. It will show you what the work returned once the freelancers, the software, the rent and the unbilled hours have been counted. Most studios find the answer uncomfortable.
No account, no email, no name — and nothing here asks who you are. Your figures are counted anonymously, so that I can eventually publish what this industry actually looks like from the inside. What gets counted is the currency, the totals and the margins. Nothing that could point back at you or your studio, and nothing that could be joined up with anything else. If you declined cookies, even that is not counted.
Revenue
Everything you invoiced over the last twelve months, before any cost comes out.
The cost of delivery
What it costs to actually make the work. These rise when you take on more.
The cost of being open
What arrives every month whether a project lands or not.
Your time
Not hours worked. Hours a client actually paid for.
What your numbers are telling you
Fill the fields above and this will tell you which of the three or four things to read first.
Where those numbers sit
Ranges seen across small and mid-sized archviz studios. They are a bearing, not a target — a studio at €1M and 20 % net is in worse shape than one at €500K and 50 %.
| Measure | Low | Watch | Healthy |
|---|---|---|---|
| Gross margin | under 30 % | 30–40 % | 40–50 % and up |
| Net margin | under 10 % | 10–20 % | 20 % and up |
Keep your results
A one-page PDF with your figures, what they point at, and the three things worth reading next. It is written here, in your browser, from what you typed — no form, no email address, nothing to submit. The file never leaves your machine, and neither do your numbers.
Thank you — your PDF is downloading.
A number on a screen is not a decision
The calculator tells you what happened. It cannot tell you which of the six things to change first, or in what order. That is what the Studio Health Check is for — an hour on your actual figures, and a written read on what to fix.