What it looked like from inside

Six studios, told as stories rather than case-study templates. Every number is one a studio gave me. Nothing is estimated, nothing is dramatised, and no studio is named without written permission.

A conference room seen from the back, the audience in silhouette, one speaker on stage.
The room these stories come from. Every studio here was a founder doing the arithmetic on a pipeline that had stopped behaving.

And your studio is not in here, which is the point

Nothing identifying a studio gets published without their approval, and everything on this site is generalised so that no studio is recognisable. It works the other way round too. When you start, you get what 103 studios and more than 300 diagnoses have already taught me, and none of them are named either.

Forty more, in their own words

Six studios, and the same hour sits at the start of every one of them: somebody finally looked at the business instead of the images.

Have your own studio looked at €107, thirty minutes, credited if you continue. You leave with a report including what is blocking you, a 30 day action plan to fix it, and a 90 day roadmap.