Priced for the home market, selling to the world
A studio that had already paid for coaching, and got advice that only worked in the country they were trying to leave.
This studio had already done something most never do: they went looking for help. They had coaching before I met them. The problem was that it only applied to one local market, and not the one they wanted to grow into.
The goal was clear enough. Leads and business meetings with international clients, in the countries where archviz budgets are largest.
Two quieter problems underneath the obvious one
Finding leads and meetings was the founder’s own definition of the challenge. Underneath it sat two things you can only really see from outside.
The positioning did not say why an international client should pick this studio over the nine others they could find. And the prices were set for the home market, which tells a bigger client the wrong story about the work before a single meeting happens.
Cheap prices do not win international clients. They disqualify you.
Reposition, specialise, raise, prove
- Repositioned the studio for the international market it actually wants, rather than the one it happens to be in
- Chose a specialisation. Serve everyone and you compete on price
- Raised the prices to the level of the markets they are selling into
- Turned past collaborations into case studies. The proof for bigger deals was already in their archive. It just was not packaged as proof
“We learned that we really need to position ourselves better and specialize to increase
our revenue. Getting advice from a specialist that had his own studio and knows how the
business works made all the difference.”
Studio founder · Georgia · name withheld at their request
One studio’s story tells you this works for somebody else. It cannot tell you whether it works for yours, because it does not know your market or your last twelve months.
€250K in revenue, and still sweating every month
A strong portfolio, a skilled team, real revenue, and no way to say where the next project comes from.
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